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Making a positive difference at the cutting edge – Matthew O’Kane shares his personal insight

By nexusgroup Posted In blog

Making a positive difference at the cutting edge

by Kim Wonnacott

January 7, 2021

Matthew O’Kane, Managing Director at Nexus Investments shares his personal insight into why cutting edge companies in the Ed Tech, Data, and Health Tech Sectors, supported by EIS, can be such a powerful driver of success, not just for client portfolios but also for businesses, the economy and society at large.

I first came across the concept of the Enterprise Investment Scheme (EIS), back in 2002, whilst I was studying for my ACA exams with PwC. Now almost 20 years later, now a Fellow of the Institute of Chartered Accountants (FCA) and as Managing Director of the award-nominated Nexus Investments’ Scale-Up Fund, I find that its attractions are more pertinent than ever before.

The purpose of this short case study (number one of two) is to give you an insight into how some of our firm’s EIS portfolio holdings going back to 2013, have been nurtured and achieved real success for investors “on the way out”.

Background to EIS

In simple terms, EIS, and specifically an EIS Fund such as ours, facilitates the ability for private, individual investors who are UK tax resident to be able to support a diversified and actively managed group of burgeoning private companies. These are often ones which are making or attracting positive notices within their sector, for those who know how and where to read the signals, and to spot them; are often cutting edge and still founder-led; and are still “under-the-radar” of the mainstream later-stage “institutional” UK investment scene. Earlier investors know they can potentially access the outstanding later rewards achievable for groups of early shareholders in such companies; but with EIS, can better balance the risks versus rewards of what ultimately is an illiquid and long-term investment class for most people, via a number of “protections” inherent in EIS qualifying companies, as long as they are held for 3 years.

Steps to success

In our view, and our experience this requires a focus on diversification – not too little, and not too much – but also to engage with a knowledgeable, sector-specialist EIS investment manager. One involved at the cutting edge of VC investing, rather than one focussed only on tax-advantages. Ideally, this would be one which also puts “skin-in-the-game” and invests into deals alongside your clients.

The four quadrants approach

Nexus only invests into businesses that fall across one or more of four “quadrants” which we first identified back in 2014 as “themes and essentials of the future”.

Specifically these are Data, Digital, Ed Tech &/or Healthcare.

Our selections are always mission-driven and still with at least one original founder in situ. Invariably they are founded by somebody who was aged 36-45 when they decided to create or follow their vision, often with exceptional academics and or prior entrepreneurial track record, and some fundamental spark that can translate into a global presence for their firm one day (further to some fascinating analysis we have done in-house comparing our 25 or so portfolio to date).

If I was acting in an advice capacity, I would, if possible, be matching my client’s own life interests – or those of their family members, particularly younger ones – with the focus and ethos of an EIS Fund Manager itself. Topics like sustainability, remote learning, distance working and digital healthcare matter to many of the Nexus Group’s c. 100 staff, and matter to the next generations particularly.

Lifting the lid

In early 2014, we led the early SEIS and EIS investment rounds into a Video Library Ed Tech firm called Knowledgemotion. It had been set up by two well-respected media industry folk, in particular one of whom had been involved in the launch way-back-when of the BBC iPlayer. It quickly became apparent that this was a fascinating business which over time came to be led by one particularly impressive individual, who, because his son, being dyslexic, had benefitted from the use of video in the classroom, had as a result a clear vision for how education could be transformed in the classrooms of the world in years to come. This would happen through a better and nimbler appreciation and usage of pre-existing video and television footage, married to algorithmic driven tech, to bring lessons and learning to life.

Scaling up

After three seed rounds, supported by around £1 million worth of predominantly EIS investment capital – and with Nexus a key and core member representing investor shareholders on the Board at this nascent time – by 2016 this young UK business was able to secure material contracts to supply some of the largest global education publishers in the world with their future digital video asset needs. Amongst those who spotted the potential, outside of EIS investors, were noteworthy strategic and very large USbased industry participants – including one of the largest distributors of textbooks in North America.

The business subsequently went on to receive series A investment in both 2017 and 2019, including further EIS and VCT funding totalling a further £8m. By late 2019 the business was now turning over £ multiple millions, and servicing the video assets needs of digital curriculums in some of the largest states in the Middle East, USA and Asia. Around this time, a second noteworthy strategic investor expressed interest to join the business as a shareholder: this time, one of the world’s foremost white board manufacturers, with global presence, particularly in North America and Asia. To facilitate this, early investors were invited in chronological order to consider participation in a partial sale of some of their earliest shares.

Exciting – and exiting

As part of that transaction, those shareholders who elected to dispose of part (but not all) of those shares, were able to realise a return on original investment in the region of 4.7x. With the benefit of the original EIS or in some cases SEIS treatment of their investment bracket, they were able to achieve a post-tax return of as much as 9.4x. Over 6 years this equated to an IRR of c 30% or more. They have all however retained an ongoing interest in a business which continues to grow and win contracts throughout the world. Whilst EIS is often as much about protecting the downside from the likelihood of losers, as it is of riding the winners “tax-free”, the message is that the latter possibility should not be disregarded entirely when contemplating a client’s portfolio. And this is more likely achieved with entrusting client’s money to specialist and expert industry fund managers, who really know their space.

Diversification, not isolation

The above is not an isolated experience: in 2018 and 2019, we also facilitated positive returns on exits or partial exits from two cutting edge Healthcare holdings, one called Pharmacy2U, another called Medopad (now Huma). Both achieved 5x for some of our investors irrespective of tax, both continue to go from strength to strength for those who held.

Matching clients’ interests to clients’ needs

We select real, serious, businesses, scaling-up not just starting-up. They often continue to go on to attract “proper” institutional later-stage capital, as well as strategic investment and trade interest. But it is earlier investors who have most potential for meaningful later gains, and with attendant EIS protections invariably attached.

As examples of what is happening today in our Scale-Up Fund, we are excited that many of our EIS Fund investors (including a number of doctors, and private equity managers) are beneficial shareholders in FundamentalVR and Cyance, to pick just two of the Fund’s current twelve portfolio companies: in their case transforming the fields of surgery training, and usage of “buyer-intent data”, respectively, around the world.

In conclusion

I hope that the above has been useful in showing what a laser-focussed, value-added EIS adviser and fund manager can achieve for investors “on the way out”.

Next month I will look at highlighting “the way in”.

For more information on Nexus Investments Scale-Up Fund and our monthly subscription schedules, click here. Our next completion will be 31 January 2021 to join our current pipeline of deals. For more information on Nexus’s 26-year group history, and to see more of the Ed Tech, Data & Healthcare companies we have backed to date to globally scale-up, click here.

About Matthew O’Kane, Managing director, Nexus Investments

Matt is a tax specialist, Chartered Accountant FCA BPA (ICAEW). and a Chartered Member of the Securities and Investments Institute (MCSI), but also brings commercial awareness and flair to the businesses he invests in and advises.

Since joining Nexus Group from Deloitte in late 2013 to spearhead a new venture focussed division, Matt has sourced a large majority of Nexus Investments’ portfolio, and has invested personally into 18 of them as part of almost £12m deployed in that time. As part of his role, Matt reviews and appraises many of the fastest growing Ed Tech, Health Tech, Data and Digital firms in the UK, and currently sits on the investment committee which selects those to back.

Building on a compelling track record of selection and growth of its EIS portfolio in the first 5 years, the Nexus Investments’ Scale-Up Fund is a an award-nominated Alternative Investment Fund (AIF) which Matthew now heads up. The Fund (at already has over £3.7m AUM since late 2018 launch – over doubling since one year ago – and is open for monthly investment from EIS investors (advised or direct) during 2020 and 2021. It focusses on the most promising fastgrowth Data, Digital, Education & Health businesses, and gives a wider-pool of investors a curated and diversified EIS portfolio managed by Nexus. Nexus in particular has access to unique and hard-to-find deal-flow in its chosen sectors, and its track record already suggests that longer-term superior returns for EIS investors may be achievable with appropriate focus on founders and active involvement from experienced industry investors.